Brett Bennett Appointed AXA Direct and swiftcover.com Head of Ecommerce
Thursday, 14 October 2010
AXA Direct and swiftcover.com have announced the appointment of Brett Bennett as Head of Ecommerce.
Bennett will report directly to CEO Stephen Hardy and will have overall responsibility for setting ecommerce strategy for AXA and swiftcover.com, including continuous site innovations and improvements and managing the two brands’ ecommerce team.
Bennett joins from Debenhams Retail PLC, where he was the Senior Web Manager responsible for the Debenhams.com ecommerce site. Under his management, this achieved a 45 per cent increase in overall visitors. Bennett also gained recognition in The Independent as one of the leading figures in Ecommerce in 2009.
Bennett said, “I am pleased to be joining such a forward thinking company, particularly one that places such a heavy emphasis on online interaction with its customers. This will provide a challenge that will both test and excite me, and I am thoroughly looking forward to helping to continually progress the swiftcover.com online offering.”
Bennett was previously Head of Web at Middlesex University, where he studied prior to his employment, attaining a BA in visual communications and an MA in design for interactive media.
ENDS
Notes to Editors
For press enquiries please contact:
Luke O’Mahony or Joshua Van Raalte
Brazil (PR agency for swiftcover.com)
01865 556 000
swiftcover@agencybrazil.com
About swiftcover.com:
Based in Cobham, Surrey and employing over 800 people, www.swiftcover.com started trading in June 2005 and was born out of a desire to revolutionise the general insurance market.
swiftcover.com offers car, travel and pet insurance online, and is Britain's only insurance company without call centres, which means that the cost savings can be passed directly onto the customer and premiums are kept low. In 2008 swiftcover.com featured as the cheapest insurance quote on the comparison website moneysupermarket.com more often than any other insurer.
This powerful operating model combined with successful marketing and competitive pricing has proven to be a tremendous success. In 2008 swiftcover.com achieved over half a million live policies and in May 2009 sold their one millionth policy. They are considered to be the fastest-growing insurer in the UK.
In 2007, AXA UK acquired swiftcover.com. It is now a wholly owned subsidiary of AXA Insurance UK PLC which forms part of AXA Group.
About AXA:
AXA UK is a part of the AXA Group. AXA is a world leader in financial protection. AXA’s operations are diverse with major operations in Western Europe, North America and the Asia/Pacific area. AXA employs 120,000 staff and tied agents and, as of June 30 2006, had €1,091 billion in assets under management. AXA reported total IFRS revenues of €72 billion and IFRS underlying earnings of €3,258 million for the full year 2005. Our previous company performance is not a guide to how we may perform in the future.
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