When it comes to a relationship with long-term commitment, nearly one in five pet owners (18%) would choose to share their home with their pet than their current partner. A further 34% of Brits simply can't choose between living with their pet or their partner, with furry friends being as important to us as our significant 'other'.
Animal Magic in the South
Southerners place their pets highest in their affections, where one in five people in the region (20%) reveal they would rather share their home with their pet than their partner. People in the South West are the second biggest pet lovers, with 17% admitting they would prefer to share their home with their pooch than their partner.
Tina Shortle, Marketing Director, at swiftcover.com comments: “National Pet Month is all about promoting responsible pet ownership so it's good to see that so many pet owners place their pets in such high affection / think of their pets as such an important part of their lives. Brits are well known for being animal lovers but, as the survey shows, preferring to spend time cuddled up with the dog or cat over a partner reveals that many have become the primary object of some pet owners' affections, with gifts and pampering sessions lavished on their pooches rather than their partners.”
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Notes to editors
* Survey of 1,240 people across the UK on Chataboutmoney.co.uk, 5th – 6th February 2007
About swiftcover.com
www.swiftcover.com is the UK's only 100% online insurance provider and offers a car insurance quote in under 60 seconds.
www.swiftcover.com won the General Insurance Website of the Year Award at the 2005 Insurance Times Awards.
www.swiftcover.com won the Best Travel Insurer Award 2007, voted for by consumers at
ReviewCentre.Com, the leading consumer review website.
About AXA
AXA UK is a part of the AXA Group. AXA is a world leader in financial protection. AXA's operations are diverse with major operations in Western Europe, North America and the Asia/Pacific area. AXA employs 120,000 staff and tied agents and, as of June 30 2006, had €1,091 billion in assets under management. AXA reported total IFRS revenues of €72 billion and IFRS underlying earnings of €3,258 million for the full year 2005. Our previous company performance is not a guide to how we may perform in the future.
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