swiftcover.com wins national digital award
Monday, 22 November 2010
swiftcover.com has been awarded “Best Digital Media Strategy” at the 2010 Drum Awards for the Digital Industries (DADI), an award set up four years ago to celebrate success in digital and online media.
swiftcover.com’s campaign, “The summer’s hottest playlist”, was designed and implemented by digital agency, Steak in collaboration with Absolute Radio. It offered music lovers the chance to create this summer’s “Hottest Playlist” from a master playlist of 75 tracks chosen by Absolute Radio DJs to win a Spotify Premium subscription.
The campaign used a Facebook app to collect votes and announced the winner via social media channels.
Tina Shortle, marketing director at swiftcover.com says, “This was the perfect campaign for the summer as it epitomises our ‘Get a Life’ campaign. Social media is crucial for us at swiftcover.com so we’re always trying to create new and exciting online tactics - the Summer’s Hottest Playlist was at the heart of this, and collaborating with Absolute Radio, Facebook and Spotify really made the campaign come alive.”
swiftcover.com continues to engage its audience with content at www.facebook.com/getalife.swiftcover and at www.twitter.com/getalife.
ENDS
Notes to Editors
For press enquiries please contact:
Luke O’Mahony or Sean Williams
Brazil (PR agency for swiftcover.com)
020 7785 7383
swiftcover@agencybrazil.com
About swiftcover:
Based in Cobham, Surrey and employing over 1000 people, www.swiftcover.com started trading in June 2005 and was born out of a desire to revolutionise the general insurance market.
swiftcover.com offers car, travel, home and pet insurance online, and is Britain's only insurance company without call centres, which means that the cost savings can be passed directly onto the customer and premiums are kept low. In 2008 swiftcover.com featured as the cheapest insurance quote on the comparison website moneysupermarket.com more often than any other insurer.
This powerful operating model combined with successful marketing and competitive pricing has proven to be a tremendous success. In 2008 swiftcover.com achieved over half a million live policies and in May 2009 sold their one millionth policy. They are considered to be the fastest growing insurer in the UK.
In 2007, AXA UK acquired swiftcover.com. It is now a wholly owned subsidiary of AXA Insurance UK PLC which forms part of AXA Group.
About AXA:
AXA UK is a part of the AXA Group. AXA is a world leader in financial protection. AXA’s operations are diverse with major operations in Western Europe, North America and the Asia/Pacific area. AXA employs 120,000 staff and tied agents and, as of June 30 2006, had €1,091 billion in assets under management. AXA reported total IFRS revenues of €72 billion and IFRS underlying earnings of €3,258 million for the full year 2005. Our previous company performance is not a guide to how we may perform in the future.
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