Participants can upload videos of a short-cut, trade secret, or simply something fun that can be done in 60 seconds. The video illustrating the best or funniest thing to do in 60 seconds will win a year's free car insurancefrom swiftcover.com.
The campaign, created by public relations agency Brazil, is part of swiftcover.com's interactive consumer campaign “Swift Relief”, designed to help consumers have stress-free experiences and provide them with tips and hints for an easier life.
The videos can be filmed on a mobile phone or digital camera and easily uploaded via the Swift Relief website (www.swiftrelief.co.uk). The viral campaign reflects swiftcover.com's ability to provide online car insurancequotes in less than 60 seconds.
The competition deadline is 30th October 2008. To upload or view the videos please visit www.swiftrelief.co.uk
ENDS
For press information, please contact:
Joshua Van Raalte or Jenny Duffy
Brazil (PR agency for swiftcover.com)
01865 556 000
swiftcover@agencybrazil.com
About swiftcover.com:
Based in Send, near Guildford and employing over 200 people,
www.swiftcover.com was born out of a desire to revolutionise the general insurance market. swiftcover.com started trading in June 2005, jointly owned by the founding management team and international insurer Primary Group.
swiftcover.com offers car, travel and pet insurance online, and is Britain's only insurance company without call centres, which means that the cost savings can be passed directly onto the customer and premiums are kept low. As a result, swiftcover.com was voted cheapest car insurance, on average, by moneysupermarket.com in 2007.
This powerful operating model combined with successful marketing and competitive pricing has proven to be a tremendous success. Last year swiftcover.com sold more than 312,000 policies and is considered to be the fastest growing insurer in the UK.
In 2007, AXA UK acquired swiftcover.com. It is now a wholly owned subsidiary of AXA Insurance UK PLC which forms part of AXA Group.
About AXA:
AXA UK is a part of the AXA Group. AXA is a world leader in financial protection. AXA's operations are diverse with major operations in Western Europe, North America and the Asia/Pacific area. AXA employs 120,000 staff and tied agents and, as of June 30 2006, had €1,091 billion in assets under management. AXA reported total IFRS revenues of €72 billion and IFRS underlying earnings of €3,258 million for the full year 2005. Our previous company performance is not a guide to how we may perform in the future.