Created by advertising agency MWO, the campaign launches swiftcover.com's new strategy “Get a Life”, using Iggy Pop to highlight the time saving hassle-free service provided by the wholly online insurance company. In the ads, Pop will be embracing his “online life” and how it provides efficiencies and cost savings to enable consumers to “Get a Life”.
One execution of the TV advert underlines the convenience of safely storing documents online, with Iggy reminiscing that he hasn't seen his birth certificate for years. Another focuses on the time saved using swiftcover.com's service, particularly the ability to request a quote in 60 seconds.
Tina Shortle, marketing director at swiftcover.com, said, “The new campaign is an exciting step for swiftcover.com and one which we think will create great stand out in this highly competitive marketplace. As the only online insurer, we feel this new and unique approach reflects our positioning as a young and innovative company.”
Media has been planned by Spark Media and Steak Media, and includes TV, radio, outdoor and digital advertising, along with swiftcover.com's new sponsorship of Sky's 2009 Sci-Fi season.
Tim Mortimer, managing director at MWO said, “The insurance market is not known for great advertising, and we took the opportunity to change that. Our online lives can give us the ability to run our lives better and more efficiently. I don't think anybody has explained this properly through a big advertising strategy, until now.”
ENDS
swiftcover.com press contact:
Joshua Van Raalte
Brazil (PR agency for swiftcover.com)
01865 556 000
swiftcover@agencybrazil.com
About Swiftcover:
Based in Send, near Guildford and employing over 250 people, www.swiftcover.com was born out of a desire to revolutionise the general insurance market. swiftcover.com started trading in June 2005, jointly owned by the founding management team and international insurer Primary Group.
swiftcover.com offers car, travel and pet insurance online, and is Britain's only insurance company without call centres, which means that the cost savings can be passed directly onto the customer and premiums are kept low. As a result, swiftcover.com was voted cheapest car insurance, on average, by moneysupermarket.com in 2007.
This powerful operating model combined with successful marketing and competitive pricing has proven to be a tremendous success. Last year swiftcover.com sold more than 312,000 policies and is considered to be the fastest growing insurer in the UK
In 2007, AXA UK acquired swiftcover.com. It is now a wholly owned subsidiary of AXA Insurance UK PLC which forms part of AXA Group.
About AXA:
AXA UK is a part of the AXA Group. AXA is a world leader in financial protection. AXA's operations are diverse with major operations in Western Europe, North America and the Asia/Pacific area. AXA employs 120,000 staff and tied agents and, as of June 30 2006, had €1,091 billion in assets under management. AXA reported total IFRS revenues of €72 billion and IFRS underlying earnings of €3,258 million for the full year 2005. Our previous company performance is not a guide to how we may perform in the future.