Little Iggy Rocks at Waterloo Station
Monday, 04 April 2011
swiftcover.com and Absolute Radio have teamed up in a week long integrated experiential campaign which brings swiftcover.com’s front man Iggy Pop’s sidekick - Little Iggy - to life.
Consumers will see a jetlagged Little Iggy asleep in the swiftcover bed at London’s Waterloo train station following his early morning arrival direct from the Miami party scene. Commuters at London Waterloo Station will be asked by one of the ‘rock chick’ swiftcover.com brand ambassadors to get on the bed with Little Iggy and help them wake him from his slumber, so he can get back on the road and have more time to ride.
Participants can also have their photos taken in bed with the legendary Little Iggy. Photos will be instantly printed and given to consumers in a branded swiftcover.com frame with a unique URL for them to find their photo, tag themselves and of course ‘like’ the Roadology Facebook page- the launch pad for swiftcover.com’s social media platform.
Amanda Edwards, marketing manager at swiftcover.com comments, “ We’re very excited about this campaign and this experiential activity is the perfect platform for us to bring our television campaign to life. Giving consumers the opportunity to engage with the iconic Swiftcover bed and little Iggy is something I’m very excited about. We’re expecting some pretty wild ways to wake Little Iggy up!”
The campaign, commencing 28th March for five days, demonstrates the growing opportunity between linking social media and experiential marketing.
ENDS
For press enquiries please contact:
Luke O’Mahony or Sean Williams
Brazil (PR agency for swiftcover.com)
020 7785 7383
swiftcover@agencybrazil.com
About swiftcover:
Based in Cobham, Surrey and employing more than 1,000 people, swiftcover.com started trading in June 2005 and was born out of a desire to revolutionise the general insurance market by making insurance quick and easy to use.
swiftcover.com offers car, home, travel and pet insurance online, and is the only insurer in Britain not to use call centres, which provides cost savings that can be passed directly onto the customer, keeping premiums low. swiftcover.com was named Best Value for Money Car Insurer in the UK in the 2010 Lovemoney.com awards.
This powerful operating model combined with successful marketing and competitive pricing has proven to be a tremendous success. In 2008 swiftcover.com achieved over half a million live policies and in May 2009 sold its millionth policy. swiftcover.com is considered to be one of the fastest-growing insurers in the UK and, as of February 2011, has more than 800,000 policy holders.
In 2007, AXA UK acquired swiftcover.com. It is now a wholly owned subsidiary of AXA Insurance UK PLC which forms part of AXA Group.
About AXA:
AXA Group is a worldwide leader in insurance and asset management, with 216,000 employees serving 93 million clients. In 2010, IFRS revenues amounted to Euro 91 billion and IFRS underlying earnings to Euro 3.9 billion. AXA had Euro 1,104 billion in assets under management as of December 31, 2010.
The AXA ordinary share is listed on compartment A of Euronext Paris under the ticker symbol CS (ISNFR 0000120628 – Bloomberg: CS FP – Reuters: AXAF.PA). AXA’s American Depository Shares are also quoted on the OTC QX platform under the ticker symbol AXAHY.
The Group is included in the main international SRI indexes, such as Dow Jones Sustainability Index (DJSI) and FTSE4GOOD.
Our previous company performance is not a guide to how we may perform in the future.
Any opinions expressed in this media communication are made as at the date of this publication but are subject to change without notice.
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