Jordan and Tiger Woods suck - But Facebook and the iPhone rock
Thursday, 14 January 2010
Katie Price, Tiger Woods and PM Gordon Brown were the biggest 'suckers' of 2009, whilst Facebook, the iPhone and DJ Sir Terry Wogan were the biggest 'Rockers', according to a 'Rocks or Sucks' poll carried out by swiftcover.com, the online car insurance company.
Nearly eight out of ten people (79%) said that Katie Price, the glamour model formerly known as Jordan, 'sucked the most' last year, whilst in sport 67% of Brits said that disgraced golfer Tiger Woods 'sucked'. However, it seems women take more of a dim view of Tiger's antics as 78% of all women said he 'sucked' compared with just 57% of all men.
By comparison, whilst 33% who all those surveyed voted footballer Thierry Henry the biggest 'sucker' following his handball in the World Cup qualifier that put the Republic of Ireland out of the tournament, the figure was higher amongst men at 43%, but fell to 22% amongst women.
In a tumultuous year for politics, 62% of people said Gordon Brown 'sucked the most' compared with 38% who voted for opposition leader David Cameron.
When it came to the hits of last year, it was technology that 'rocked the most' according to swiftcover.com's poll. Almost three-quarters (74%) said that Facebook 'rocked the most', while 68% said Apple's innovative iPhone 'rocked the most'.
swiftcover.com's Rocks and Sucks - What sucked?
- 79% said Katie Price sucked the most, compared with 21% who said Lady GaGa.
- 67% said Tiger Woods sucked, compared with 33% who said Thierry Henry.
- 62% said Gordon Brown sucked, compared with 38% who said David Cameron.
- 68% said traffic jams sucked, compared with 32% who said airline strikes.
swiftcover.com's Rocks and Sucks - What rocked?
- 74% said Facebook rocked the most, compared with 26% who said Twitter.
- 68% said the iPhone rocked, compared with 32% who said the Blackberry.
- 66% said Microsoft rocked, compared with 34% who said Apple.
- 62% said Sir Terry Wogan rocked, compared with 38% who said Chris Evans.
Tina Shortle, marketing director of motor insurance company swiftcover.com, says: "Although Jordan and Tiger Woods were probably glad to see the back of 2009, our poll shows that 2009 really was the year that social media grabbed the public's imagination, from Facebook and Twitter through to the great social networking gizmos like the iPhone".
"With the growing number of great iPhone apps and online services, social media and the internet are sure to 'rock' even more in 2010 - I'm not sure the same can be said about Tiger Woods and Jordan!"
Poll amongst 2016 people.
ENDS
Notes to Editors
For press enquiries please contact:
Joshua Van Raalte or Paul Beadle
Brazil (PR agency for swiftcover.com)
01865 556 000
swiftcover@agencybrazil.com
About Swiftcover:
Based in Cobham, Surrey and employing over 800 people, www.swiftcover.com started trading in June 2005 and was born out of a desire to revolutionise the general insurance market.
swiftcover.com offers car, travel and pet insurance online, and is Britain's only insurance company without call centres, which means that the cost savings can be passed directly onto the customer and premiums are kept low. In 2008 swiftcover.com featured as the cheapest insurance quote on the comparison website moneysupermarket.com more often than any other insurer.
This powerful operating model combined with successful marketing and competitive pricing has proven to be a tremendous success. In 2008 swiftcover.com achieved over half a million live policies and in May 2009 sold their one millionth policy. They are considered to be the fastest growing insurer in the UK.
In 2007, AXA UK acquired swiftcover.com. It is now a wholly owned subsidiary of AXA Insurance UK PLC which forms part of AXA Group.
About AXA:
AXA UK is a part of the AXA Group. AXA is a world leader in financial protection. AXA's operations are diverse with major operations in Western Europe, North America and the Asia/Pacific area. AXA employs 120,000 staff and tied agents and, as of June 30 2006, had €1,091 billion in assets under management. AXA reported total IFRS revenues of €72 billion and IFRS underlying earnings of €3,258 million for the full year 2005. Our previous company performance is not a guide to how we may perform in the future.
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