swiftcover.com enlists Celebrity Line up for the new Swiftbrothers Campaign

Wednesday, 14 December 2011

Facebook’s Reach Block advertising platform to lead 2012 campaign, followed by TV.

The New Year brings a fresh approach for the swiftcover.com Get A Life campaign. The existing car insurance campaign - which has been running since 2009 - is to be replaced by a new spokeperson, or in fact spokesdogs.

The Swiftbrothers are a boxer named Sid and a beagle called Johnny, they live in Barkswell near their Mum and Dad, Grandpa, the whole family and their mates. Everyday is a new adventure where - bada bing - the Swiftbrothers get it done quick and get a life! The campaign – continuing swiftcover.com’s ‘Get a Life’ strategy - will be led by exclusive screenings through Facebook’s Reach Block technology for two days – 30 and 31 December, 2011 before airing on TV from 2 January, 2012.

Each of the characters in the new campaign will be backed by celebrity voiceovers including Bez, from the Happy Mondays, Chris Evans and Noddy Holder. League of Gentlemen duo Reece Shearsmith and Steve Pemberton will be the voices of the lead Swiftbrother characters, Sid Swift (boxer) and his brother, Johnny Swift (beagle).

Based around the lives of these two cheeky chaps, the ads give life to lead characters Sid and Johnny in an animated campaign created by ad agency MWO and produced by animators 12foot6. At launch, and throughout 2012, the social media aspect of the campaign will be managed by swiftcover.com’s PR agency, Brazil.

Tina Shortle, swiftcover.com’s marketing director, said: “We’re entering a new chapter for swiftcover.com and I’m thrilled to be able to introduce the Swiftbrothers who will front the brand in all campaign activity both on and offline. We’ve always tried to put the brands personality through the advertising and this new chapter certainly delivers that light-hearted, humorous approach that swiftcover.com is synonymous for.”

“The likeable brothers, known as Sid and Johnny, will not only deliver eyecatching, personable ads but they will continue to deliver core messages based around the ‘Get a Life’ campaign. We’re also an innovative brand, known for doing things slightly differently to the norm so we’re excited to be launching on Facebook for the first time, we expect the impact on traffic and interactions through our Facebook.com/swiftcover page to be significant before the new campaign airs on TV.”

Tim Mortimer, CEO of ad agency, MWO, said: “The high impact ads from the past few years were always going to be a tough act to follow but with the introduction of the Swiftbrothers, combined with the production technique and creative script writing, the team have certainly created an exciting campaign for swiftcover.com.”

“There will be many stories developing in the coming months and years across on and offline media channels so we’re pushing the boundary of technology and marketing once again.”

Stills from the campaign and copies of the advertisements are available by contacting swiftcover@agencybrazil.com

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