Swiftcover brings claims operations in house

Friday, 05 June 2009

Swiftcover, a wholly owned subsidiary of AXA Insurance, today announces that it has acquired the business of SIMS, a specialist personal motor claims provider, which manages all of Swiftcover's claims activity.

Swiftcover is SIMS's major customer and over the past 5 years the two companies have grown together, both in scale and customer offering, sharing similar ethos and culture and working closely on product development. As a core activity for any insurance business, claims is a key source of competitive advantage and this acquisition is a logical step in the continued expansion of Swiftcover and the development of AXA's direct product offerings.

The acquisition of SIMS will allow better integration of claims and policy platforms, improve customer communication and enable a consistent experience for both the AXA and Swiftcover direct insurance products. It also provides a very progressive, low cost business model which AXA believes will facilitate the ongoing development of its claims function in future.

SIMS was formed in 2004 and employs around 320 people based at three sites in the UK in Tunbridge Wells and Tonbridge in Kent and Staverton in Gloucestershire.

The in-sourcing of the SIMS business will provide significant synergies and will facilitate additional leverage of procurement power through unification of contracts and scale.

Steve Hardy, Managing Director of AXA Direct and Chief Executive of Swiftcover said:
"The way we manage a claim is a key part of the promise we make to our customers when they buy one of our policies. We have ambitious plans to grow our offering under both the Swiftcover and AXA brands. By having our claims handling function in house, we can plan and manage our growth much more effectively and further improve on the service we give to our customers while continuing to handle claims in the most cost-effective way possible."

Tony Peppard, Managing Director of SIMS said:
"Everyone in our business should be proud of the contribution they have made to the success of both SIMS and Swiftcover over the past 5 years. This acquisition is an important milestone for both companies and marks the end of the beginning and the road ahead for expansion into new lines of business with great opportunities for all of us in our new unified organisation."

- Ends -


Allyson Da-anoy    AXA Insurance press office    +44 020 7369 3935 / 07964 502313

Miranda Bellord     AXA Insurance press office    +44 020 7977 5164 / 07964 501800

Notes to Editors:

AXA Insurance is one of the largest general insurers in the UK and underwrites a broad range of products for individuals and businesses. Products are distributed primarily through brokers and corporate partners, with a growing presence in the direct market through its website and Swiftcover, the 100% online insurance provider. AXA Insurance is part of the AXA UK group of operating companies.

AXA UK is a part of the AXA Group. AXA Group is a worldwide leader in Financial Protection. AXA's operations are diverse geographically, with major operations in Europe, North America and the Asia/Pacific area. For full year 2008, IFRS revenues amounted to Euro 91.2 billion and IFRS adjusted earnings to Euro 3.7 billion. AXA had Euro 981 billion in assets under management as of December 31, 2008.

The AXA ordinary share is listed on compartment A of Euronext Paris under the ticker symbol CS (ISIN FR0000120628 - Bloomberg: CS FP - Reuters: AXAF.PA). The American Depository Share is also listed on the NYSE under the ticker symbol AXA. Our previous company performance is not a guide to how we may perform in the future.

Any opinions expressed in this media communication are made as at the date of this publication but are subject to change without notice.

Swiftcover was born out of a desire to revolutionise the general insurance market by making insurance quick and easy to use. offers car and home insurance. As an online only brand, they save on overheads which allows any cost savings to go straight back to customers through value for money insurance cover.'s revolutionary approach to the insurance market has resulted in some prestigious awards, including the award for 'Best Value for Money Car Insurer' which was won in 2012.

This powerful operating model combined with successful marketing and competitive pricing has proven to be a tremendous success. is a trading name of AXA Insurance UK Plc which forms part of the AXA Group.

SIMS's full name is Supplier and Incident Management Solutions Ltd.

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Swiftcover and are both trading names of AXA Insurance UK plc, which is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority