Cuts Premiums by 10%* For Dashcam Users

Sunday, 27 April 2014

• is the first major insurer to offer a discount of this kind

• The discount will result in an average initial saving of £33 (1)

• In the event of a motor claim where liability is disputed, dashcam footage could be used as evidence to prove that a driver was not at fault – potentially saving an innocent motorist hundreds of pounds (2). has become the first major UK motor insurer to reduce premiums for motorists who use a dashcam. Drivers with a dashcam – a small camera which motorists position in their car in order to film the driver’s view – and who are new customers to Swiftcover, will receive a 10% discount* on their insurance premium, saving an average of £33 per year (1).

The insurer believes that dashcams will significantly improve supporting evidence for its policyholders and allow it to prove liability in claims where this is disputed. Doing this means that a motorist involved in an accident that wasn’t their fault could save hundreds of pounds by preserving their no claims discount and saving on their insurance excess (2). Dashcams could also allow the insurer to settle claims for its policyholders more quickly, as video evidence would speed up the often lengthy process of establishing liability.

Already widely used internationally, dashcams are now becoming increasingly popular among UK motorists. Between October and December last year, sales of dashcams increased by 28 per cent according to one retailer (3). believes that this incentive will contribute to a significant increase in dashcam use in the UK over the next year, and encourage responsible driving.

Roman Bryl, Product Manager at, explained: “Reducing the cost of premiums for responsible motorists is what every insurer should be doing. We believe that by using a dashcam and being able to accurately and quickly establish who was at fault, we will save money and therefore motorists will significantly benefit from lower premiums and more responsible driving.”

*When applying for a quote on the website, drivers will now be asked whether they own and use a dashcam; if so, they receive an automatic 10% discount on their insurance premium. The 10% discount only applies to the insurance premium and does not include any add-ons. New customers are eligible for this discount when applying for a quote direct at

If a policyholder ticked ‘yes’ to owning and using a dashcam, where possible will expect the policyholder to send any video evidence if involved in an accident. It could help settle the claim.

Calculations made in this press release are based on’s average premium of £335(1) and an average insurance excess of £363(2).

Interviews with Roman Bryl, Product Manager of are available on request.


Notes to Editors
(1) Based on’s average premium of £335. January – March 2014. Excludes add-ons
(2) Based on’s average insurance excess of £363 where can recover this from the other party. January – December 2013. Excludes add-ons
(3) Source: Independent (link). Accessed on 5 March 2014

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About started trading in June 2005 and was born out of a desire to revolutionise the general insurance market by making insurance quick and easy to use. offers car and home insurance. As an online only provider, saves on overheads which allows any cost savings to go straight back to customers.’s revolutionary approach to the insurance market has resulted in some prestigious awards, including the award for ‘Best Value for Money Car Insurer’ which was won in 2012.

This powerful operating model combined with successful marketing and competitive pricing has proven to be a tremendous success and the company has been considered to be one of the fastest-growing online insurance providers in the UK. is a wholly owned subsidiary of AXA Insurance UK PLC which forms part of the AXA Group.

About AXA

The AXA Group is a worldwide leader in insurance and asset management, with 160,000 employees serving 102 million clients in 56 countries. In 2013, IFRS revenues amounted to Euro 91.2 billion and IFRS underlying earnings to Euro 4.7 billion. AXA had Euro 1,113 billion in assets under management as of December 31, 2013.

In the UK AXA operates through a number of business units including: AXA Wealth, AXA Commercial Lines and Personal Intermediary, AXA Personal Direct and Partnerships, AXA PPP healthcare, AXA Ireland and an independent distribution business Bluefin. AXA employs over 10,500 staff in the UK.

The AXA ordinary share is listed on compartment A of Euronext Paris under the ticker symbol CS (ISN FR 0000120628 – Bloomberg: CS FP – Reuters: AXAF.PA). AXA’s American Depository Share is also quoted on the OTC QX platform under the ticker symbol AXAHY.

The AXA Group is included in the main international SRI indexes, such as Dow Jones Sustainability Index (DJSI) and FTSE4GOOD.

It is a founding member of the UN Environment Programme’s Finance Initiative (UNEP FI) Principles for Sustainable Insurance and a signatory of the UN Principles for Responsible Investment.

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