Swiftcover.com insurance goes mobile
Wednesday, 07 September 2011
swiftcover.com has become the first insurance provider to create a dedicated site for mobile users, allowing visitors to get a quote and purchase car insurance on a website specifically designed for their smartphone, whenever and wherever they may be.
It follows the increasing use of mobile by policyholders which now see more than 50,000 mobile users access swiftcover.com each month.
Unlike other insurance providers websites, the process does not require the user to download an app. Visitors to swiftcover.com who are using a mobile device will be automatically directed to the site, rendered to accommodate six of the UK’s most popular devices including the iPhone, iPad, BlackBerry Torch and Android
The specifically designed website automatically recognises and adapts to each of the devices’ specifications and screen dimensions, meaning that customers can view all relevant information without needing to scroll sideways as they would if they were viewing a conventional website on a mobile.
Chris Noakes, business analyst at swiftcover.com, commented: “With people ever dependant on their mobile devices, it seemed an obvious choice for swiftcover.com to develop an innovative and intuitive process for the customer to get a car insurance quote, as well as buy a policy while on the move.
Of course you can access other insurance providers on your mobile, but this is the first time an insurance provider can offer a full quote and buy experience rendered specifically for your mobile device. "
Noakes continued, “The project had its challenges, however by using the latest web browser technologies and our in house expertise we were able to deliver a product that we are very proud of and one that would be expected from a leading online insurance provider.
The service is available to use now, however print advertising will announce the official consumer launch on 19 September. Visitors to www.swiftcover.com using supported devices will automatically be redirected to the site.
Ends
Notes to Editors
For press enquiries please contact:
Luke O’Mahony or Sean Williams
Brazil (PR agency for swiftcover.com)
020 7785 7383
swiftcover@agencybrazil.com
About swiftcover.com:
Based in Cobham, Surrey and employing more than 1,000 people, swiftcover.com started trading in June 2005 and was born out of a desire to revolutionise the general insurance market by making insurance quick and easy to use.
swiftcover.com offers car, home, travel and pet insurance online, and is the only insurance provider in Britain not to use call centres, which provides cost savings that can be passed directly onto the customer, keeping premiums low. swiftcover.com was named Best Value for Money Car Insurance in the UK in the 2010 Lovemoney.com awards.
This powerful operating model combined with successful marketing and competitive pricing has proven to be a tremendous success. In 2008 swiftcover.com achieved over half a million live policies and in May 2009 sold its millionth policy. swiftcover.com is considered to be one of the fastest-growing online insurance providers in the UK and, as of February 2011, has more than 800,000 policy holders.
In 2007, AXA UK acquired swiftcover.com. It is now a wholly owned subsidiary of AXA Insurance UK plc which forms part of AXA Group.
About AXA:
AXA Group is a worldwide leader in insurance and asset management, with 216,000 employees serving 93 million clients. In 2010, IFRS revenues amounted to Euro 91 billion and IFRS underlying earnings to Euro 3.9 billion. AXA had Euro 1,104 billion in assets under management as of December 31, 2010.
The AXA ordinary share is listed on compartment A of Euronext Paris under the ticker symbol CS (ISNFR 0000120628 – Bloomberg: CS FP – Reuters: AXAF.PA). AXA’s American Depository Shares are also quoted on the OTC QX platform under the ticker symbol AXAHY.
The Group is included in the main international SRI indexes, such as Dow Jones Sustainability Index (DJSI) and FTSE4GOOD.
Our previous company performance is not a guide to how we may perform in the future.
Any opinions expressed in this media communication are made as at the date of this publication but are subject to change without notice.
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