Iggy Pop 'Get A Life!' adverts will return - swiftcover.com's response to the ASA's adjudication

Wednesday, 01 April 2009

Online car insurer swiftcover.com says that 'Iggy Pop will return' following the adjudication by the Advertising Standards Authority (ASA) that upheld viewer complaints over its 'Get a Life!' television adverts featuring the punk icon.

swiftcover.com says that not only have the Iggy ads been a huge success, helping to push sales up by almost a third in the first quarter of 2009, the interest shown by musicians has prompted the company to make its insurance available to musicians for the first time.

Tina Shortle, marketing director of swiftcover.com, says: "Iggy Pop and swiftcover.com have made motor insurance interesting for a change, increasing awareness of swiftcover.com and sending our sales soaring by almost a third, so we would be crazy to lose Iggy.

"However, we appreciate that some musicians were disappointed that they could not get 'swiftcovered', so we are now one of the few insurers that actually insures musicians. Iggy Pop will return to continue swiftcover.com's campaign to help UK motorists get cheap online car insurance and make it clear that now even musicians can 'Get a Life!'"

The ads led to a surge in interest in swiftcover.com and a 31% increase in sales in the first three months of 2009 compared with the same period in 2008.

swiftcover.com is the UK's only fully online insurance company, without time wasting call centres, so it is able to provide quotes in sixty seconds and keep car insurance costs down. Insurance is only available to UK residents.


ENDS

Notes to Editors
For press enquiries please contact:
Joshua Van Raalte or Paul Beadle
Brazil (PR agency for swiftcover.com)
01865 556 000
swiftcover@agencybrazil.com

About swiftcover:

swiftcover.com was born out of a desire to revolutionise the general insurance market by making insurance quick and easy to use.

swiftcover.com offers car and home insurance. As an online only brand, they save on overheads which allows any cost savings to go straight back to customers through value for money insurance cover. swiftcover.com's revolutionary approach to the insurance market has resulted in some prestigious awards, including the lovemoney.com award for 'Best Value for Money Car Insurer' which was won in 2012.

This powerful operating model combined with successful marketing and competitive pricing has proven to be a tremendous success.

swiftcover.com is a trading name of AXA Insurance UK Plc which forms part of the AXA Group.

About AXA:

AXA UK is a part of the AXA Group. AXA is a world leader in financial protection. AXA's operations are diverse with major operations in Western Europe, North America and the Asia/Pacific area. AXA employs 120,000 staff and tied agents and, as of June 30 2006, had €1,091 billion in assets under management. AXA reported total IFRS revenues of €72 billion and IFRS underlying earnings of €3,258 million for the full year 2005. Our previous company performance is not a guide to how we may perform in the future.

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Swiftcover and swiftcover.com are both trading names of AXA Insurance UK plc, which is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority