Iggy Pop helps swiftcover.com sales soar by a third

Wednesday, 01 April 2009

Punk icon Iggy Pop has helped online car insurance provider swiftcover.com increase sales by almost a third in the three months since the company launched its 'Get a Life!' advertising campaign, fronted by the legendary rocker.

Now, following the success of the ads, swiftcover.com has announced that it will also be extending its insurance to musicians for the first time.

The Iggy Pop ads led to a huge surge in interest in swiftcover.com's online insurance, with sales increasing by more than 31% in the first quarter of 2009 compared with the same period in 2008. This included hundreds of enquiries from musicians looking for low-cost car insurance. However, swiftcover.com, like many other insurers, did not cover musicians - until now.

Tina Shortle, marketing director of swiftcover.com, explains: "This will be music to the ears of all those musicians who contacted swiftcover.com after seeing our Iggy Pop adverts. Unfortunately, we were not able to offer them insurance then, but I am delighted that musicians from would-be rockers through to classical violinists can now benefit from what is regularly voted UK's cheapest motor insurance."

Previously swiftcover.com, along with many other motor insurers, had not covered musicians as claims data shows that the cost of claims for that profession is often higher than many other job functions. Following the flood of interest after the Iggy Pop adverts, swiftcover.com has worked hard to be able to offer great cost-effective motor cover to drivers in the music industry.

swiftcover.com is the UK's only fully online car insurance company, without time wasting call centres, so it is able to provide quotes in sixty seconds and keep insurance costs down. Insurance is only available to UK residents.

ENDS

Notes to Editors
For press enquiries please contact:

Joshua Van Raalte or Paul Beadle
Brazil (PR agency for swiftcover.com)
01865 556 000
swiftcover@agencybrazil.com

About swiftcover:

swiftcover.com was born out of a desire to revolutionise the general insurance market by making insurance quick and easy to use.

swiftcover.com offers car and home insurance. As an online only brand, they save on overheads which allows any cost savings to go straight back to customers through value for money insurance cover. swiftcover.com's revolutionary approach to the insurance market has resulted in some prestigious awards, including the lovemoney.com award for 'Best Value for Money Car Insurer' which was won in 2012.

This powerful operating model combined with successful marketing and competitive pricing has proven to be a tremendous success.

swiftcover.com is a trading name of AXA Insurance UK Plc which forms part of the AXA Group.

About AXA:

AXA UK is a part of the AXA Group. AXA is a world leader in financial protection. AXA's operations are diverse with major operations in Western Europe, North America and the Asia/Pacific area. AXA employs 120,000 staff and tied agents and, as of June 30 2006, had €1,091 billion in assets under management. AXA reported total IFRS revenues of €72 billion and IFRS underlying earnings of €3,258 million for the full year 2005. Our previous company performance is not a guide to how we may perform in the future.

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Swiftcover and swiftcover.com are both trading names of AXA Insurance UK plc, which is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority